# Hypnose Bremerhaven - LLM Context Document

## Project Overview

**Name:** Hypnose Bremerhaven
**Purpose:** Professional website for Vera Herrmann's hypnotherapy practice in Bremerhaven, Germany
**Tech Stack:** Next.js 16, React, TypeScript, Tailwind CSS, Vercel deployment
**Live URL:** https://www.hypnose-bremerhaven.de

## Business Information

**Practitioner:** Vera Herrmann
**Title:** Heilpraktikerin für Psychotherapie (Licensed Psychotherapist)
**Qualifications:** Hypnotherapy, Psychotherapy, Coaching
**Location:** Zollhof 1, 27572 Bremerhaven
**Service Area:** Bremerhaven (primary), Elbe-Weser-Region, Cuxhaven, Langen (Geestland), Schiffdorf, Nordenham, Landkreis Cuxhaven
**Contact:** +49 157-37918981 | WhatsApp enabled

## Service Offerings

### Main Treatment Areas
1. **Anxiety & Panic Disorders** - /behandlungen/aengste
2. **Exam Anxiety** - /behandlungen/pruefungsangst
3. **Burnout & Stress** - /behandlungen/burnout
4. **Depression** - /behandlungen/depressionen
5. **Self-Doubt & Confidence** - /behandlungen/selbstzweifel
6. **Weight Loss / Hypnotic Gastric Band** - /behandlungen/gewichtsreduktion
7. **General Hypnotherapy** - /hypnose

### Session Structure
- **Free Initial Consultation:** 30 minutes
- **Standard Session:** 60-90 minutes
- **Typical Treatment:** 4-8 sessions
- **Cost:** €75-150 per session (varies by treatment)

## Website Structure

### Primary Pages
- Homepage: Hero, treatments, reviews, contact CTA
- Hypnotherapy intro: /hypnose
- Treatments overview: /behandlungen
- 7 Treatment-specific pages
- Blog: /blog (2 articles, markdown-based)
- About: /ueber-mich
- Pricing: /honorar
- FAQ: /faq
- Contact/Booking: /kontakt
- Privacy: /datenschutz
- Legal: /impressum

### Blog Articles
- /blog/selbstzweifel-verstehen — "Selbstzweifel verstehen: Wie Hypnose helfen kann" (Selbstzweifel category)
- /blog/hypnose-im-alltag — "Hypnose im Alltag: Wie sie zu mehr Ruhe beitragen kann" (Hypnose Grundlagen category)

## Design System

### Color Palette
- **Primary:** Orange (#f28c38) - CTAs, accents, WhatsApp button
- **Background:** White (#ffffff)
- **Text:** Dark Gray (#333333, #4a4a4a)
- **Accents:** Light Gray borders

### Typography
- **Headings:** Geist (bold, 700 weight)
- **Body:** Geist (regular, 400 weight)
- **Maximum fonts:** 2 families (Geist for all)

### Brand Logo
- **Filename:** vera-herrmann-signature.jpg
- **Content:** Two climbing figures on orange curved path (symbolizing growth/support)

## Technical Implementation

### Tracking & Analytics
- **GTM Container:** GTM-5462RVV5
- **GA4 Measurement ID:** G-J8XSBC0WT1
- **Event Tracking:**
  - `contact_form_submission` (DataLayer)
  - `generate_lead` (GA4)
- **Consent Mode:** v2 GDPR-compliant (analytics_storage, ad_storage default: denied)

### SEO Implementation
- **Search Console Verification:** Cjo2dwwXBb_wWYX-r8GTbc7yA7j8_NYnOmJ-V2K8pVc
- **Canonical URLs:** All use www prefix (https://www.hypnose-bremerhaven.de)
- **Schema Markup:** LocalBusiness, Service, WebSite, BlogPosting with JSON-LD
- **Robots:** Dynamic via app/robots.ts — all pages allowed, /api/ disallowed
- **Sitemap:** Dynamic generation via app/sitemap.ts (all routes + blog posts)

### Components & Features
- WhatsApp floating button (orange, bottom-right)
- Mobile CTA bar (sticky bottom on mobile)
- Consent banner (bottom bar, GDPR compliant)
- Contact form with validation
- Google Reviews section (2 real reviews: Jacklien Schlaeger, S Nolting)
- Service pages with structured data
- Blog with ReactMarkdown renderer and FAQ accordion
- Responsive design (mobile-first approach)

## Recommended Future Enhancements

### Phase 1: Social Integration
- Embed Instagram feed (3-6 latest posts)
- Add social media links
- Integration on homepage or new `/social` page

### Phase 2: Advanced Features
- Appointment scheduling calendar (Calendly or similar)
- Email newsletter signup
- Video content (hypnotherapy intro)

## Support & Maintenance

### Regular Tasks
- Update Google Consent Mode settings as privacy regulations evolve
- Monitor GA4 events for contact form submissions
- Check Search Console for indexing issues
- Review Lighthouse scores monthly

### Annual Tasks
- Audit schema markup validity
- Test email signature link accessibility
- Review and update treatment descriptions
- Check external links for 404s